How To Use Performance Marketing Software For B2b Lead Generation
How To Use Performance Marketing Software For B2b Lead Generation
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of ecommerce companies are turning to server-side tracking as a method to enhance their data collection processes. While it needs much more technical knowledge than regular GTM and may introduce additional prices, it can bring about higher accuracy and more dependable data
Pixel monitoring uses an item of code to register conversions on your site. It's very easy to set up and less vulnerable to ad blockers.
1. Extra accurate information
The conventional technique of tracking conversions on a website, using pixels, is having difficulty with altering web browser privacy plans. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it must be.
Server-side monitoring is a more protected alternative that helps to bypass these restrictions, as it's packed from your very own domain and treated as first-party code, indicating it's much less likely to be affected by advertisement blockers or various other security steps. This supplies extra accurate data and a much more total image of customer journeys throughout networks.
On top of that, this type of tracking enables services to track conversions beyond the website, such as phone calls and in-store check outs, which can be hard for pixel-based monitoring. This flexibility gives marketing professionals extra possession over the information they send out, and makes it easier to comply with various data legislations. It's likewise a great deal much less at risk to fraud, as it's more difficult for deceptive actors to control the system by changing the postback URL.
2. Better control over data.
Server-side tracking allows companies to collect and enrich data before sending it to third-party analytics/advertising systems. This boosts information efficiency and precision, which can aid marketing experts make even more educated advertising decisions.
Conventional pixel tracking relies on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly obstructed by ad blockers, which can result in data collection interruptions and imprecise outcomes. Server-side monitoring makes it possible for organizations to bypass these limitations and give exact, regular information that is much less prone to interference.
This type of tracking additionally permits services to track conversions that occur outside of the site, like call and in-store acquisitions. This is very important considering that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason S2S is more reliable for organizations seeking to adapt to these adjustments.
3. Much less susceptible to fraud
Server-side monitoring allows businesses to adjust data payloads prior to it reaches third party endpoints, boosting safety and privacy. This is specifically essential as different web browsers and platforms increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just supply first-party cookie data and will not enable pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
On top of that, server-side monitoring enables you to capture customer data straight on your own web servers. This eliminates reliance on third parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of instructions that informs your website's web server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally used to activate event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that utilizes a small piece of code on your attribution analytics page to collect data from customers.
4. Easier to carry out
Server-side monitoring is a data collection procedure that takes place on the website's own web server, bypassing internet browser limitations. This indicates that information collected by the website/app is first sent to the web server where it's refined and afterwards forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this technique is that it lowers the scope of data administration and provides companies more control over transmission, making it generally much more trustworthy. Therefore, it's much less prone to data difficulties triggered by points like a busted link or an active ad blocker being installed.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This allows you to have more accurate data and helps ensure compliance with privacy policies such as GDPR. Furthermore, it likewise prevents the tracking restrictions imposed by browsers and ad blockers.